The Jump Initiative by Jordan Brand/Nike in collaboration with W+K PDX
The JUMP initiative was founded by Larry Miller. His memoir, JUMP, My Secret Journey from the Streets to the Boardroom, was published in 2022 and details Miller's ascent from prison to President of Jordan Brand.
JUMP stands for The Justice and Upward Mobility Project. Bringing together leaders in sports, entertainment and the business community to support workforce development and economic mobility for justice-impacted people.